It all started with a little video, created for World Down Syndrome Day 2018, that took social media by storm. The video was called 50 Mums | 50 Kids | 1 Extra Chromosome. It became one of the most popular not-for-profit viral videos of all time, racking up in excess of 500 million views to date and popularised the hashtag: #WouldntChangeAThing. It made such a positive impact on modernising mainstream perceptions of the condition that a bunch of people involved in that initial project decided to set up this organisation to continue the mission. It has now grown to include a multi-skilled, passionate group of people from all over the world. We are trying to achieve a world where negative perceptions of Down syndrome are a thing of the past. We do this by creating and promoting projects designed to directly challenge negative perceptions. Our projects are designed to be uplifting, emotive and positive; offering insights into how enjoyable life for all those associated with the condition can be. Our intent is to leave those who view our work feeling challenged and changed making them more willing to accept those with Down syndrome and to consider them as valid members of society, as schoolmates, as work colleagues or as employees.